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Journal Details
IBIMA Publishing library
Open Access to full-text Articles
Description
While
business case-studies become an integral part of the business education
curriculum and corporate training, there is a clear lack of
case-studies focusing on the business and corporate activities in the
Middle East and North Africa (MENA) region.
The MENA Journal of Business Case Studies (MENA) is an international peer reviewed journal that focuses on the various business areas, corporate, organizations in the MENA region. The journal is published in cooperation with El-Khazindar Business Research and Case Center (KCC), The American University in Cairo, Egypt.
KCC provides world-class case studies and other educational services offering students outstanding participant-centered learning tools. KCC's services are dedicated to developing top caliber students, connecting businesses and students in the region, and ultimately contributing to the betterment of the society through academic research and practical applications.
The MENA Journal of Business Case Studies (MENA) is an international peer reviewed journal that focuses on the various business areas, corporate, organizations in the MENA region. The journal is published in cooperation with El-Khazindar Business Research and Case Center (KCC), The American University in Cairo, Egypt.
KCC provides world-class case studies and other educational services offering students outstanding participant-centered learning tools. KCC's services are dedicated to developing top caliber students, connecting businesses and students in the region, and ultimately contributing to the betterment of the society through academic research and practical applications.
Mission
This journal aims to alleviate the shortage of cases covering the MENA region by delivering a wide variety of business cases portraying practical experiences, ultimately bridging the gap between theory and practice.
Scope
The areas of case studies of interest for this journal include, but not limited to the following in the MENA region:
This journal aims to alleviate the shortage of cases covering the MENA region by delivering a wide variety of business cases portraying practical experiences, ultimately bridging the gap between theory and practice.
Scope
The areas of case studies of interest for this journal include, but not limited to the following in the MENA region:
- Marketing Management
- International Business Management
- Management of Information Systems
- Financial Management
- Operations Management
- Human Resources Management and Leadership
- Entrepreneurship & Innovation
- E-Business and online marketing & commerce
- Corporate Social Responsibility
- Organizational Development
- Accounting
