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Journal of E-Government Studies
and Best Practices
Volume 2010 (2010), Article ID
175966, Journal of E-Government Studies and Best Practices, 6 pages
Tax
E-filing Adoption in Malaysia: A Conceptual Model
Yusniza
Kamarulzaman and Anna A. Che Azmi
University of Malaya, Kuala Lumpur, Malaysia
Copyright
© 2010 Yusniza Kamarulzaman and Anna A. Che Azmi. This is an open
access article distributed under the Creative Commons Attribution
License unported 3.0, which permits unrestricted use, distribution, and
reproduction in any medium, provided that original work is properly
cited.
Abstract
Tax
e-filing is one of the e-government services that is gaining importance
for public to perform their responsibility to the country through tax
payment. Despite the rapid adoption of e-filing in Malaysia, the
e-filing system is still unreliable especially at peak period which
lead to high level of risk perceived by taxpayers. This paper proposes
a framework that incorporates the significant affect of performance
risk, which is a significant perceived risk facet, on tax e-filing
adoption in Malaysia. In this paper, the framework also posits the
perceived risk and performance risk within the Technology Acceptance
Model (TAM) within the e-filing context. This model will serve as
a useful guideline not only for devising strategies to promote
e-government services, particularly tax e-filing service but also to
improve the performance of the e-filing system.
Keywords: E-government, E-filing, Perceived Risk, TAM
1. Introduction The
growing use of internet had made e-government possible for many
countries, even for developing countries. Government around the world
is investing in the development of e-government services. One of the
e-government services that are gaining importance in Malaysia is the
e-filing system. In 2009, 1.25 million taxpayers were reported to have
filed their tax return through the e-filing (Bernama, 2009). The Inland
Revenue Board in Malaysia (IRB) introduced this system to enable
taxpayers to submit their tax return through the internet. To e-file
(i.e. submit their tax returns electronically), taxpayers are initially
required to obtain a digital certificate from the IRB. This digital
certificate was introduced as one of the security features of e-filing.
Only taxpayers with a valid digital certificate are able to access
their tax return online. Once taxpayers gain access to their tax
return, they could complete and submit their tax return online. During
the keying-in process, taxpayers are given the flexibility to move back
and forth between pages. Also, taxpayers are somewhat guided to ensure
that errors when key-in the data are minimised. For example, the
e-filing system calculates the tax payable of the taxpayer based on the
information that was entered in the form and error messages will appear
if any amount of personal relief is entered in excess of the legal
threshold. Once the form is completed, taxpayers are able to submit the
form electronically at a click of a button.
The e-filing
system was introduced 4 years ago in Malaysia and various problems were
faced by the taxpayers when using the e-filing system. The grouses of
these taxpayers regarding their experience when using the e-filing
system could easily be read through their blogs and newspapers
clippings. These grievances were with the performance of the e-filing
system. An example of a current problem is the returns have to be
completed online. Users could not complete a soft copy of their return
offline and then upload or submit the completed tax return to the IRB.
In other words, users have a restricted amount of time to fill the tax
return online. Thus, for successful e-filing, taxpayers not only have
to be familiar with the electronic version of the tax return but they
also have to feel comfortable using the internet and
computers.
2. Research Background Researches
such as Hoffman et al., (1995), Alba et al., (1997) and Peterson et
al., (1997) have discussed several benefits that offered to the
consumers with regards to most online activities. The Internet allows
consumers to conduct transactions within a few mouse clicks. Tax
e-filing offers many benefits to both service provider (IRB) and
stakeholders. To the IRB, e-filing minimizes the tax officers’ workload
and operational cost due to the submission of tax returns in a
paperless environment. It is also reduces the costs of
processing, storing and handling of tax returns. To the taxpayers,
e-filing offers convenience, saves time from reduces any calculation
error on the tax return and they are able to fill in their tax return
at their convenience. Tax e-filing provides many aspects of convenience
(i.e. time to file, place to conduct the filing, ease-of-use,
information searching and online transactions) to a degree that is not
quite available through traditional channels. These conveniences can
serve as a key driver of e-filing adoption. 3. Research Problems Despite
the swift consumer acceptance on e-filing practices, IRB faces some
major challenges towards the implementation of the e-filing system.
Amongst the challenges is to ensure that the system runs smoothly and
efficiently during the tax filing period each year. This is referring
to the technical aspect of e-filing, i.e. computer and information
systems utilized for the e-filing system need to be stable and reliable
enough to handle large amount of information processing especially
during the peak period of e-filing, especially when it is close to the
deadline. The service provider, the IRB, has to ensure that the
e-filing system could handle large processing of data during the month
of tax submission without any glitches.
Another critical issue
on e-filing is that the IRB has to ensure the confidentiality and
privacy of the information submitted through the Internet is preserved.
If the IRB are not able to provide an e-filing system that could
overcome these challenges, taxpayers might be reluctant to adopt the
e-filing system. The issue of information privacy, if it is not
overcome and well strategized, could be translated into risk to current
and potential adopters of the e-filing system. Thus, it is very
important for the IRB to understand the risk perceived by the taxpayers
and to ensure that the risk is minimized. To maximize the
advantage of the electronic phenomenon, IRB needs to identify and
understand how far perceived system risk may impact users’ decisions to
engage in tax e-filing facility.
4. Research Objectives The
main objective of this research is to understand the affect of
perceived risk and performance risk in the context of e-filing adoption
in Malaysia. The study also aims to assess how significant is the
perceived risk to the perceived ease of use and perceived usefulness of
the e-filing system. The research adopts and extends the Theory of
Acceptance Model (TAM) to include Performance risk as a facet of
perceived risk; this is discussed further in the research framework
section. Based on TAM, this study aims to investigate the effect
of perceived risk on the behavioural intention of tax payers to use
e-filing facility provided by the government. This paper is expected to
provide theoretical explanation of perceived risk in influencing the
acceptance of e-filing in Malaysia. 5. Research Significance The
importance of this research is described as follows. First, this
research adds to the existing e-service and e-government literatures by
focusing on the significance of the performance risk and perceived risk
on the adoption of tax e-filing in Malaysia. Second, the research is
useful to the IRB because it identifies the types of risk that the
taxpayers perceive about the e-filing system. Finally, the
research findings can be a useful guide to the service provider in
their strategy development through highlighting the areas that the
e-filing system could be further improved. 6. Literature Review
6.1 Adoption of E-Filing E-tax
filing is a new channel to pay taxes via electronic medium such as the
Internet. Although it is convenient, easy, flexible and available 24/7,
the innovation might cause some problems to consumers. At
present, there is very limited literature that focused on the adoption
of e-filing system, particularly in Malaysia context. Most of the
literature related to tax e-filing adoption, applies and extends the
well known Technology Acceptance Model (TAM) by Davis (1989) (Wang,
2002; Chang et al., 2005; Gallant et al., 2007), Theory of Planned
Behavior (TPB) by Fishbein and Ajzen (1975), (Hsu and Chiu, 2004; Hung
et al., 2006) and a unified model of both theories (Fu et al., 2006 )
to assess the adoption intention of the e-filing system. Other
literature such as Carter et al., (2008) had used the Unified Theory of
Acceptance and Use of Technology (UTAT), while Wang et al. (2007) had
used the Innovation Diffusion Theory to observe the e-filing adoption
among taxpayers.
Wang et al. (2007) had examined the effect of
the computer self-efficacy variable on the antecedents of the Perceived
Usefulness (PU) and Perceived Ease of Use (PEOU) while Fu et al.,
(2006) had observed the compatibility variable. In addition, Chang et
al., (2005) have studied the effect of quality antecedents of PEOU and
PU, which are information system quality, information quality and
perceived credibility on adoption intention. Besides, a significant
number of studies have found that perceived risk significantly affects
the behavioural intention of current and potential users of the
e-services, such as e-filing system (see, Hsu and Chiu, 2004; Fu et
al., 2006; Gallant et al, 2007; Carter et al, 2008). However, the
perceived risk in these studies only measures the effect of overall
risk on the behavioural intention.
6.2 Theory of Perceived Risk The
theory of perceived risk has been applied to explain consumer behavior
in decision making since the 1960s (i.e. Bauer, 1967). The definition
of perceived risk has changed since online transactions became
popular. In the past, perceived risk was primarily regarded as
fraud and product quality. Perceived risk refers to certain types of
financial, product performance, social, psychological, physical, or
time risks when consumers make transactions online (Forsythe and Shi,
2003). Perceived risk has been tested with TAM in numerous studies in
understanding consumer behaviour towards adoption of online shopping
(Bhatnagar et al., 2000; Gefen and Straub, 2003; Kamarulzaman, 2007).
However there is very limited application found in e-government
studies.
Consumers perceive risk in most non-store purchasing
decisions (including services) seems to have a higher level of
perceived risk associated with them (Dollin et al., 2005). Tax e-filing
is considered similar to online shopping when comes to transaction
setting as both are done via virtual media, the Internet. Tan (1999)
found that information technology-related form of transaction
activities is similarly perceived as higher risk or loss by consumers,
and suggested that risk-averse consumers are less likely to do
transaction on the Internet. Since Bauer, (1967) proposed the concept
of perceived risk of consumers; many researchers have discussed the
issue and have presented numerous extended definitions (i.e. Mitchell,
1999; Huang et al., 2004; and Pires et al., 2004).
With the
growing penetration rate of Internet usage, consumers are concerned
about the various types of risk presented when engaging in online
transactions. When customers are uncertain about online services they
may worry about an unjustifiable delay in product delivery, providing
payment without receiving the product and other illegal activities and
fraud (Ba and Pavlov, 2002). According to Pavlou (2002) cognitive
and affective factors are important variables that prevent people from
trusting online services. He defines this as the user's subjective
expectation of suffering a loss in pursuit of a desired outcome. Other
studies also indicated that perceived risk is an important determinant
of consumers’ attitude toward online transactions (Bhatnagar et al.,
2000; Dollin et al., 2005; Kamarulzaman, 2007). Since intention to use
an e-filing for tax transactions involves a certain degree of
uncertainty, perceived risk is incorporated as a direct antecedent of
behavioral intention to use in this study
Several types of
perceived risk have been widely used in previous research (Mitchell,
1999; Featherman and Pavlou, 2003; Rotchanakitumnuai, 2007). For
instance, financial risk is the potential monetary loss that consumers
may encounter after purchasing particular products or services.
Performance risk is viewed as the likelihood that a product performs as
expected. Physical risk is related to safe problems arising from using
the product, especially those directly related to health and security.
Psychological risk is the possibility that the selected product will be
consistent with the consumer’s self-image. Social risk is considered to
be the perceptions of significant others towards the products or
services. Convenience risk stands for the additive problematic
inconveniences that the consumer will encounter when they purchase the
products or services. A perceived risk variable decomposed into
its sub-facets is possibly be a better measure because it gives insight
as to which risk facets are important for potential users (Featherman
and Pavlou, 2003). Rotchanakitumnuai (2007) investigated on the
use of three risk facets, namely privacy risk, performance risk and the
fair financial audit risk on the tax e-payment system in Thailand and
found that only performance risk and the fair financial audit risk were
significant variables to the adoption of the e-payment method in
Thailand.
6.3 Research Framework Tax
e-filing brings vast opportunities for both users and the government
but the adoption is still at infant stage in Malaysia. Lack of
trust is one of the most frequently cited reasons for consumers not
purchasing from Internet (Lee and Turban, 2002). Thus, this paper’s
main focus is to investigate the relationships between perceived risk
and tax e-filing usage intention, and the differences of their
relationships. The TAM, originated from the Theory of Reasonable
Action (TRA) represents an important theoretical contribution toward
understanding online usage and its acceptance behavior to measure the
intention of tax e-filing adoption mediated by perceived usefulness
(PU) and perceived ease of use (PEOU) which two intervening variables
of the prediction.
There is theoretical an empirical support
for integrating perceived risk with TAM variables. Previous research
integrates perceived risk with the model, arguing that perceived risk
relates to PU and PEOU. Gefen and Straub (2002) also assimilate
perceived risk, PU and PEOU in the context of e-services. Pavlou (2002)
also includes perceived risk in the TAM model constructs.
Perceived risk in e-filing increases behavioral uncertainty and affect
the intention to adopt the e-filing applications. However, users are
likely to adopt e-filing facility if their risk perceptions and
environmental uncertainties are alleviated. Building from the TAM and
perceived risk literature, the following hypothesis are developed.
H1: PEOU of tax e-filing adoption significantly affects perceived risk. H2: Perceived risk of tax e-filing adoption significantly affects PU of e-filing usage. H3: Perceived risk significantly affects the intention to adopt tax e-filing. H4: PU of tax e-filing significantly affects the intention to adopt tax e-filing. H5: PEOU of tax e-filing significantly affects the intention to adopt tax e-filing
Cunningham
(1967) suggested that performance risk influence all risk facets such
as privacy risk, time risk, financial risk, psychological risk and
overall risk. Featherman and Pavlou (2003) further support this
proposition. In their study on online purchasing system, seven
different facets of risk were identified which were performance risk,
financial risk, time risk, psychological risk, social risk and overall
risk. They found that all these risks significantly are influenced by
performance risk while performance risk is found as an antecedent of
PEOU. Hence, the performance risk associated with the adoption of
e-filing has been incorporated in the model. Thus, the following
hypotheses are established:
H6: Performance risk of tax e-filing adoption significantly affects perceived risk. H7: PEOU of tax e-filing adoption significantly affects performance risk.

Figure 1. Research Framework 7. Discussions and Conclusion Previous
researchers have highlighted the importance of perceived risk to the
adoption of e-filing. This research attempts to provide insights into
performance risk, thus, providing useful input on the adoption and
evaluation of the e-filing system by users. It is predicted that both
perceived and performance risks will be significant. There are
potential benefits of this research. First, risk-reducing strategies
could be formulated to encourage e-filing adoption such as improved
security features for the user interface. Second, this research could
identify the demographic characteristics of those with higher or lower
inherent e-filing usage risk.
This research could also be
expanded to include different types of respondents such as paid tax
preparers and different types of taxpayers. Paid tax preparers are
given the rights by their clients to prepare their tax matters. They
use the e-fling system for different types of clients and are more
frequent users of the e-filing system than taxpayers who file for
themselves. It would be interesting to understand which facets of
risk are more significant to them. Different types of taxpayers such as
companies may deal with more complex transactions than individual
taxpayers, thus, they may emphasis on different risk facets when filing
in the tax return form electronically.
Perceived ease of use
influences the performance risk of the e-filing system. Having an
e-filing system that is not too complicated will also minimize the
performance risk. Performance risk will be lowered only when taxpayers
feel that the system is easy to use. This will also lower the perceived
risk that taxpayers feel towards the system. The IRB Malaysia should be
aware of the significant role of performance risk. This means that any
system malfunction or glitches should be minimised. In addition, IRB
should communicate to the taxpayers regarding the improvements that
have been made to the e-filing system, so that the public are assured
that their past grievances will no resurface.
A successful
adoption of the e-filing system means that the system is adopted by a
large number of taxpayers. Ensuring that the existing adopters of
e-filing had a good experience using the system will increase the
likelihood of future adopters. Taxpayers will voluntarily convey
their experience to their friends and family, this is a form of free
advertising for the e-filing system. Advertising campaign should also
stress on the benefits of e-filing over manual filing. The security
features of the e-filing system, which ensures privacy of information
and transaction, should also be included in the advertising slogan.
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