Abstract
Drawing from social perspectives, this proposed study reports factor analyses and regression results from two sample sets collected over time, and seeks to shed light on how social forces might affect the adoption behavior of rapidly growing mobile communication technology. On the one hand, similarities of those factor analyses suggest that a call for attention to social factors that are commonly lacking in the existing body of IT adoption literature is needed. On the other hand, disparities between regression results imply that adoption behavior over time might be more complicated than what was previously understood or anticipated. However, further evidence is needed to validate such assertion that was not concluded in indecisive regression results. As mobile communication technology penetrates the global knowledge economy, further understanding of how social factors influence user adoption behavior could help contribute to the greater IT business and research practice worldwide.