Abstract
In the present era e-business has become the powerful tool to have a competitive advantage and also give greater customer value. How is the status in Malaysia where the retail chain is growing at a phenomenal pace? What are the attitudes of the retail chain promoters towards WiMAX e-business as an opportunity for enhancing their business, customer value offered and competitive advantage gained? So a study was felt necessary, initially through review of literature followed by a field study on a case oriented basis. IEEE802.16/WiMAX is one of the most promising technologies for broadband Wireless Access, both fixed and mobile use. This paper presents a WiMAX based architecture for the proposed new system. The two cases are genuine but names have been changed for purposes of confidentiality.