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Communications of the IBIMA
Les effets de
l’encombrement de l’écran publicitaire sur la
mémorisation et l’attitude du téléspectateur
Néji
Bouslama
et Jouda Esfaxi
Volume 11, number 1,
Communications of the IBIMA, 2009, pages 1-18
The
objective of this research is to evaluate the effects of advertising
clutter on viewers’ memorization and attitude. This research shows that
scores of short advertising television is better than scores of long
advertising television also clutter include interference of information
in memory. Intrusion and repetition caused frustration and irritation
of television viewer.
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ISSN:1943-7765
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