User acceptance of Online Banking Service in Australia

Paul H.P. Yeow1, Yee Yen Yuen2, David Yoon Kin Tong3 and Nina Lim4

 

1 , 2 ,3Faculty of Business & Law, Multimedia University, Jalan Ayer Keroh Lama, 75450 Melaka, Malaysia

4Swedish Business School Örebro University, Örebro, Sweden

Abstract

The research investigates both positive and negative factors influencing user acceptance of online banking services (OBS) in Australia. A research framework was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT). One hundred and ninety respondents in Australia participated in a survey on their perceptions toward OBS. Results show that although respondents strongly believe that using OBS would benefit their daily life, many issues (such as security concerns and technology anxieties) reduce their self-efficacies. Recommendations were given to promote a safe, efficient and conducive environment for user adoption of online banking.

Keywords: Unified Theory of Acceptance and Use of Technology (UTAUT), technology acceptance, online banking, performance expectancy, perceived credibility
Shares