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Communications of the IBIMA
The Impact of Quality of Online
Banking on
Customer Commitment
Chakib
Hamadi
Volume
2010,
Article ID 844230, Communications of the IBIMA, 8 pages.
DOI: 10.5171/2010.844230
Abstract
This
article demonstrates the existence of a causal relationship between
perceived quality, satisfaction and commitment in the context of online
banking. The results show that the perceived quality heavily influences
the commitment of customers and that this effect is direct and not
mediated by satisfaction.
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ISSN:1943-7765
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