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Communications of the IBIMA

The Impact of  Quality of
Online Banking on Customer Commitment 

Chakib Hamadi 

Volume 2010, Article ID 844230, Communications of the IBIMA, 8 pages.
DOI: 10.5171/2010.844230

Abstract

This article demonstrates the existence of a causal relationship between perceived quality, satisfaction and commitment in the context of online banking. The results show that the perceived quality heavily influences the commitment of customers and that this effect is direct and not mediated by satisfaction.




ISSN:1943-7765



 

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