The aim of a travel agency reorientation was to create tourist packages for tourism business. Consequently, the travel agency intended to study the image of a hotel "H" in Bucharest Romania, regarding its tourism activity effectiveness, considering that the hotel is subject to a law of general objectives for improving efficiency. The tourist activity is considered to be independent and this activity, and in particular the tourist movement, are reflected by the evolution of two indicators: the number of tourists’ arrivals and the number of nights spent in the hotel, these having a significant impact on the efficiency. The analysis of business efficiency based on the correlation between the number of tourists who come to the hotel and the number of nights spent, is the best way of getting ahead of results and achieving an appropriate level of tourists.