Introduction
With an
increasingly
global world and a higher degree of competitiveness, organizations who
want to survive the challenges of the market, must be able to adapt
themselves quickly to fast changing environments. Alves (2009)
mentioned that the rising demand for a better service, quality and
variety of products, associated to a growing competition, has forced
organizations to rethink how to manage their business. This leads to
the need for systems that can adapt at the same pace.
The information technologies (IT) offer several tools that aim to
organize and structure all the processes of an organization, in order
to manage the business and gain improved performance in the market. As
a result, organizations have adopted several tools of IT a while ago.
The spread of the Internet in recent years, in different branches of
business, lead most organizations to invest in this medium, which
became one of the main channels of communication in organizations.
The e-business had much importance in the global economy. Considering
the insertion of an organization into e-business is not merely an
option but a matter of survival. In a research study by
Gonçalves (2005), this is because of the e-business initiatives
which, when properly conducted, offer organizations a greater
visibility and expansion in their target markets and attract and retain
customers through new and innovative ways.
This article aims to identify the evolution of the e-business maturity
of 500 Portuguese SMEs since 2005 until 2008 and explore the
relationship between e-business maturity and the technology they use.
E-business
The term e-business was first used by
IBM in
1997 in a campaign on the Internet and IT for conducting business in an
organization. This led to the emergence of the e-business concept. IBM
defined e-business as a safe, flexible and integrated way of providing
differentiated value to business through a combination of systems and
processes. IBM (1997) mentioned that this combination allows basic
business operations in a simple mode and is accessible by using the
Internet technology.
The
e-business concept goes further and encompasses all activities of
an organization through the integration of various organizational
activities with the Information Systems (IS) and the Internet. The
e-business is the integration of people, processes and technology in
order to perform business. In sum, Plessis and Boon (2004) mentioned
that the e-business is the realization of business by electronic means
with the Internet as a communication channel.
Maturity Models
Even before the emergence of the
Internet and
the e-business, maturity models were studied by researchers such as
Earl (1983) (1989), Gibson et al. (1974), Hirschheim et al. (1988),
Galliers and Sutherland (1994), Nolan (1973) and Bhabuta (1988).
Prananto,
McKay and Marshall (2004) mentioned that there have been
numerous attempts to develop models of maturity since the emergence and
growing importance of IT in organizations.
Prananto, McKay and Marshall (2001) considered Nolan to be the first
researcher who provided a model to explain the evolution of IS in
organizations. This, because Nolan (1973) proposed a model for IS in
1973 which is nowadays one of the best known maturity models.
More recently, with the emergence of the Internet and e-commerce, new
models were developed which are better adapted to the reality of the
e-business. Several stages of growth models were formulated by KPMG
(1997), Grant (1999), Earl (2000), McKay, Prananto and Marshall (2000),
Rayport and Jaworsky (2002), Prananto, McKay and Marshall (2001), Rao,
Mets and Monge (2003) and Chan and Swatman (2004). These models
describe the various phases involved in moving towards greater
sophistication with the respect to the use and management of
Information Systems/Information Technology in the new e-commerce
environment.
Prananto, McKay and Marshall (2003) mentioned that these models aims to
capture and describe the various stages involved in the use and
management of IT/IS in the new e-business environment by showing the
progression of e-business maturity. Thus, organizations are able to
determine the level of maturity they achieved by comparing their
current situation with the stages of maturity described in the model.
Research Design
To
identify the e-business maturity stage of Portuguese SMEs (during the
years 2005 to 2008) and to explore the constraints associated to each
maturity stage, there was conducted a study which involved an online
questionnaire and a sample of 500 SMEs among the best 1000 Portuguese
SMEs in 2007, according to the list published in the Exame (2008)
magazine.
We
obtained 52 valid responses, which corresponds to a 10.8% response
rate, since there has been a return of six letters and fifteen emails
who were not delivered due to the correspondence. Since Alreck and
Settle (1985), Barnett (1991) and Morais, Pires and Gonçalves
(2008) mentioned that the average for this type of questionnaire is
between 5-10%, our response rate can be considered as satisfactory.
The
questionnaire was structured by thematic groups of questions in
order to identify the profile of the questionnaire respondents, to
characterize the type of organization, to locate each organization at a
certain stage of maturity and to analyze the progress during the last
years (2005-2008). Therefore, in order to explain the progression of
e-business in the context of the Portuguese SMEs, we used the SOG-e
model.
Prananto,
McKay and Marshall (2003) defend that as with all other
stages of growth models, the SOG-e model assumes that a normal
progression is from a less mature to an increasing sophistication over
time:
- Stage 1: There is no clear
direction for the
organization’s e-business initiatives;
- Stage 2: E-business
initiatives are increasingly
considered to be an important component of the organization business.
However, there is no proper planning and a lack of direction for IS/IT
development and implementation;
- Stage 3: E-business
initiatives are considered an
important component of the organization’s business. There is a clear
direction for the development of e-business initiatives within the
organization. However, e-business development is still very much
focused on technology-centric perspective and not influenced by
business needs;
- Stage 4: E-business adoption
and development is
becoming more business-focused. There is a move towards integration and
greater coordination between the components of e-business (e.g. IS/IT
and the Internet) and the organization’s business processes;
- Stage 5: Integration between
traditional business
processes and activities and e-business processes and activities
creates seamless communication and flow of processes within an
organization. E-business initiatives aim to provide strategic benefits
by building strategic systems;
- Stage 6: E-business is
deeply embedded throughout
every aspect of the organization. There is a strong integration between
the components of e-business and business processes within the
organization as well as with those of its suppliers and business
partners. E-business initiatives are aimed at creating and maintaining
the organization strategic advantage.
Results
Demographics
The
sample is characterized by values on several variables that are
displayed in table 1. The respondents self-reported all the demographic
values that are reported.
Table
1.
Demographic values
|
|
% of Respondents
|
Nº
of Respondents
|
|
Function
|
|
Administrator
|
8 %
|
4
|
|
General
Director
|
6 %
|
3
|
|
Director
|
44 %
|
23
|
|
Executive
|
15 %
|
8
|
|
Other
|
27 %
|
14
|
|
Education
Level
|
|
Secondary
School
|
17 %
|
9
|
|
Higher
Education
|
56 %
|
29
|
|
Post-Graduation
|
27 %
|
14
|
|
Number
of employees
|
|
10
to 49
|
23,1
%
|
12
|
|
50
to 249
|
63,5
%
|
33
|
|
250
to 499
|
3,8 %
|
2
|
|
More
than 500
|
9,6 %
|
5
|
|
Web
Site
|
|
No
|
8 %
|
4
|
|
Yes
|
92 %
|
48
|
Within
the sample, the major percentage of respondents are directors (44%),
followed by respondents who answered that they have another function
than those listed (27%) and by respondents who are executives (15%).
Only 8% are administrators and 6% are general directors of the
organization. The respondents, who answered "Other" as a function, are
the majority responsible for the department of IT/IS within the
organization.
Concerning
their education, 17% of the respondents answered that they
have secondary education, 27% have a post-graduate and 56% of
respondents have a bachelor degree.
The
major percentage of organizations have between 50 to 249 employees
(63%), followed by organizations that have between 10 to 49 employees
(23%) and the organizations with more than 500 employees (10%). Only a
small percentage of organizations have between 250 and 499 employees
(4%). It appears that most organizations (92%) have a website and only
a small proportion (8%) still have no site.
Relationship between IT and
e-business maturity
Figure 1 shows the evolution of the maturity of the final sample
between 2005 and 2008.
Fig1. Evolution of the
e-business maturity
(2005 – 2008)
Based
on the results above, we can conclude that the digital economy is a
reality in Portugal, not just for large companies as it is mentioned in
Morais, Pires and Gonçalves (2009), but also for Portuguese
SMEs, with a clear evolution in the maturity of the NE.
Furthermore,
the questionnaire focused a number of technologies:
Enterprise Resource Planning (ERP), Customer Relationship Management
(CRM), Supply Chain Management (SCM), Data warehouse, Business
Intelligence (BI), Electronic Data Interchange (EDI),
Business-to-Business (B2B), Business-to-Consumer (B2C),
Business-to-Government (B2G), Workflow, Groupware and Knowledge
Management (KM). In order to explore the relationship between
technology and the maturity, we used the Spearman correlation test. The
maturity is an ordinal variable with values from one to six,
corresponding to stage one to stage six respectively, and the
technologies are ordinal variables with values from one to four,
corresponding to Implemented, In Development, Planned and unplanned
respectively. The result of the test states in table 2.
Table 2.
Correlation
between the technologies and the maturity in 2008
|
|
|
Maturity
in 2008
|
|
ERP
|
Correlation
Coeficient
|
-,106
|
|
Sig.
(2-tailed)
|
,455
|
|
N
|
52
|
|
CRM
|
Correlation
Coeficient
|
-,329*
|
|
Sig.
(2-tailed)
|
,017
|
|
N
|
52
|
|
SCM
|
Correlation
Coeficient
|
-,174
|
|
Sig.
(2-tailed)
|
,217
|
|
N
|
52
|
|
DW
|
Correlation
Coeficient
|
-,221
|
|
Sig.
(2-tailed)
|
,115
|
|
N
|
52
|
|
BI
|
Correlation
Coeficient
|
-,318*
|
|
Sig.
(2-tailed)
|
,022
|
|
N
|
52
|
|
EDI
|
Correlation
Coeficient
|
-,393**
|
|
Sig.
(2-tailed)
|
,004
|
|
N
|
52
|
|
B2B
|
Correlation
Coeficient
|
-,574**
|
|
Sig.
(2-tailed)
|
,000
|
|
N
|
52
|
|
B2C
|
Correlation
Coeficient
|
-,256
|
|
Sig.
(2-tailed)
|
,067
|
|
N
|
52
|
|
B2G
|
Correlation
Coeficient
|
-,278*
|
|
Sig.
(2-tailed)
|
,046
|
|
N
|
52
|
|
Workflow
|
Correlation
Coeficient
|
-,332*
|
|
Sig.
(2-tailed)
|
,016
|
|
N
|
52
|
|
Groupware
|
Correlation
Coeficient
|
-,172
|
|
Sig.
(2-tailed)
|
,222
|
|
N
|
52
|
|
KM
|
Correlation
Coeficient
|
-,239
|
|
Sig.
(2-tailed)
|
,088
|
|
N
|
52
|
The
table shows that the correlation of the maturity in 2008 with the
technologies Workflow, B2G, CRM and BI, is significant at 5%, and the
correlation of maturity with the EDI and B2B technologies is
significant at 1%. This means, that the higher the level of maturity,
the greater the probability that the technologies will be implemented,
and the lower the stage of maturity, the greater the probability that
these technologies do not exist in the organization. This result
indicates that if the organization is in a more advanced stage of
maturity, the greater the probability of implementing the following
technologies: Workflow, B2G, CRM, BI, EDI and B2B. Similarly, if the
organization is in a lower stage of maturity, the probability increases
that the technologies do not exist in the organization.
Conclusions
With
an increasingly global world and a higher degree of competitiveness,
organizations that want to survive the challenges of the market, must
be able to adapt themselves quickly to fast changing environments. This
leads to the need for systems that can adapt at the same pace and it is
important that organizations recognize the impact that e-business
strategies and plans may have, and that this impact will also influence
their customers and therefore the success of the organization.
This
study intended to identify the evolution of the e-business
maturity of 500 Portuguese SMEs since 2005 until the year 2008 and
explore the relationship between the e-business maturity and the
technology. We can verify that most organizations have a Web site and
we can also verify that the organizations are sensitive to the issue
because of the evolution of the maturity of NE identified since the
year 2005 until 2008. Organizations understand that e-business may be a
competitive advantage and in order to manage the business and gain
improved performance in the market it’s not merely an option but a
matter of survival.
Stone,
Good and Baker-Eveleth (1997) defend that understanding which
benefits a strategic tool can bring to an organization is a critical
issue, but understanding which benefits a strategic tool can bring to
the maturity of an organization is even more critical.
It’s
not possible to determine the benefits, but through our study, we
can conclude that there is some correlation between some of the
technology and e-business maturity of an organization.
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